Best Healthcare & Health Tech Social Media 2025

I scoured the internet and LinkedIn since the last album drop to see how different healthcare and health tech brands leveraged Taylor Swift's album drop and engagement announcement to bring awareness to important issues. 

Note: This is in the order that I found the post. Not in order of favorites!

Get ready to get inspired. 

1. Sword Intelligence

Taylor Swift is a marketing case study in and of itself. Check out this cool fusion of album contents with healthcare's most common nightmares. 

2. Headspace

I actually signed up for Headspace around Thanksgiving after being a silent follower (and brand fan) for years. They are on most healthtech marketers' inspo board. 

And, I mean, who doesn't love The Office??

I feel like a Pam. What about you?

3. C the Signs

Spotted in the wild! Okay, not a social post but a OOH campaign. But, technically it could be a social post if the brand took a picture. Either way, think about twisting the language for a graphic like they do here. 

That Big C can feel so heavy. Half of adults in the US are expected to interact with cancer in their lifetime. The topic is personal and many can't find the words or dialogue to express their thoughts and feelings around it. This campaign tackles it head on. 

4. Paradigm

Ah yes, the shift before the shift. Take a pain point that your target audience's team deals with daily. Put a number or a dollar sign to it. 

5. BetterRx

An apology with a twist. Sometimes, the best thing you can do is have somebody expect something and then you come out with something totally different.

6. Function Health

Marketers: Does this phrase feel familiar? It should! 

7.5 Function Health

This one needed its own entry. She's THAT girl.

8. Cipher Health

I love these kinds of posts because they put the end user in an environment they're already familiar with: their phone's note app. 

9. GeneDx

Everybody has a love language. People who don't know theirs want to know what theirs is. Is there a meaningful way that you can incorporate love languages into your content strategy?

10. CAN Community Health

Color Of The Year is always an exciting time for marketers! Try to see if you can meaningfully tie your brand to this color. Might be a bit easier than most years to incorporate since it's a shade of white. 

Closing Comments

I hope you had as much fun reading this post as I did making it! I follow some cool people on social media (and you should follow them too). 

Are there some brands you like that should be on this list?

Which post was your favorite? Let me know in the comments!

I hope this post brings you some inspiration for your social media planning! If you need any help along the way, feel free to reach out!