Healthcare
Reframing a Legacy Home Care Technology Brand During Regulatory Turbulence and Acquisition
Case Study: Sandata, a home care agency management system that needed a revamp.
What's next with health marketing?
Read blog posts with a journalistic approach, featuring resources, data, subject matter experts, and more that you know and love (or will come to love!).
Subscribe for more!
Healthcare
March Madness In Healthcare and Healthtech: What Posts Are In Your Social Bracket?
Looking for your inspiration for social media? You've come to the right place.
Jennifer Lagemann
Mar 23, 2026
Healthcare
Best Healthcare & Health Tech Social Media 2025
Looking for your inspiration for social media? You've come to the right place.
Jennifer Lagemann
Jan 3, 2026
Healthcare
8 Healthcare and Health Tech Brands Tackle Taylor Swift
8 brands. 1 topic. Wildly different social posts. Come on in and join the fun!
Jennifer Lagemann
Jan 3, 2026
Healthcare
What's In A Name? How Healthtech and Healthcare Brands Got Named.
Looking for some inspiration for your healthcare or health tech company's name? Read on for some ideas!
Jennifer Lagemann
Dec 24, 2025
Healthcare
Brand Archetypes: Health Tech Edition
Not every healthcare brand is a caregiver. Read on to see what other archetypes might be a better fit for your care brand and audience.
Jennifer Lagemann
Dec 16, 2025
Healthcare
Brand Archetypes: Healthcare Payer Edition
Not every healthcare brand is a caregiver. Read on to see what other archetypes might be a better fit for your care brand and audience.
Jennifer Lagemann
Dec 15, 2025
Healthcare
Brand Archetypes: Healthcare Edition
Not every healthcare brand is a caregiver. Read on to see what other archetypes might be a better fit for your care brand and audience.
Jennifer Lagemann
Dec 15, 2025
Brand
From Pop Culture to Preventive Care
What does Taylor Swift have in common with preventive care? Read on to make the connection.
Jennifer Lagemann
Sep 23, 2025
Brand
ReBrand ReView: AccentCare
Did you notice AccentCare's rebrand? Learn more about where it's been and where the brand is headed, along with commentary.
Jennifer Lagemann
Aug 1, 2025