SERVICES

Marketing that appeals to the masses.

What works in New Jersey might not work in Connecticut. Cut through the noise using strategic, tactical approaches for your franchise without losing sight of local nuances.

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CAPABILITIES

Strategies designed around your KPIs.

Hard to reach audiences are our specialty. 

Care Awareness

For new franchise locations or new service line launches, get the buzz you need in front of the right audiences and channels.

Care Growth

Got a decent growth engine? Accelerate your momentum with content strategy and marketing initiatives.

Care Givers

Start or revamp campaigns you have to recruit and retain caregivers and clinicians across the country.

Care Brand

Is your brand not fitting what families and clients are looking for? Let's start from the ground up and craft a brand that you and your target audience(s) will fall in love with.

Some of the franchises we've worked with.

From M&A transition expertise to email nurture campaigns and more, we can equip your home-based care franchise with the right marketing strategy and execution across all of your locations.

NUMBERS BEHIND NEXTJENN

The last mile for home care franchise marketing and growth.

Jenn has a background in independent home care and franchise marketing, having worked with TheKey (formerly Home Care Assistance), Right at Home, Home Helpers, and more.

Here are some examples of recent work.

  • ElliQ (Intuition Robotics)

  • CareTime

Helping a companion robot reach older adults.

ElliQ by Intuition Robotics — a companion robot designed to reduce loneliness — was looking for a strategic partner to help us with paid media, search engine optimization, and social media to further two core goals: to increase adoption of ElliQ by older adults who were in a covered area and increase awareness of ElliQ to case workers who could recommend it to their members. 
 
Jenn came in an audited existing processes, copy, creative, and other parts of the marketing plan to increase brand awareness while conserving costs. She also created a content strategy and wrote blogs that helped us to gain market share and maintain rankings for valuable, high-intent search results. 
 
Assaf Gad
General Manager, US Market
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Reaching busy home care owners who want to streamline their operations.

Rachel had just started working at CareTime (and AllyMS) and needed to get the ground running by creating and executing on a marketing plan. She needed a writer that understood her vision and the home care agency space and caregiver registry space to partner with.

Rachel engaged with NextJenn Copy to create and add to their growing content library, including assets like a monthly newsletter for both brands, social media content, blog posts, ebooks, case studies, paid media creative, content strategy/topic planning, and more.

NextJenn Copy increased organic deal attribution by more than 50% through consistent SEO and blog publishing, as well as supplying sales efforts with a consistent stream of content that addressed current pain points that home care owners experience.

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