SERVICES

Experts in reaching hard-to-reach audiences.

The success of your programs, products, benefits, and member engagement efforts depends on how well you know them. Get expert insights and a strategy that's proven to get results. 

istockphoto-952119556-612x612
CAPABILITIES

Strategies designed around your KPIs.

Hard to reach audiences are our specialty. 

Care Awareness

Get the buzz you need in front of the right audiences and channels. Rural or urban. Tech-savvy or more analog. Engage your members and provider network at every stage.

Care Growth

Got a decent growth engine? Accelerate your momentum with content strategy and marketing initiatives especially as we head toward VBC 2030 for Medicare.

Talent Care

Start or revamp campaigns you have to recruit and retain community health workers and other key staff.

Care Brand

Is your brand not reflecting the depth of what you offer? Let's start from the ground up and craft a brand that you and your target audience(s) will fall in love with.

NUMBERS BEHIND NEXTJENN

Let's improve access to care together

Here are some examples of recent work.

  • ElliQ (Intuition Robotics)

  • CareTime

  • MA Plan Campaign

Helping a companion robot reach older adults.

ElliQ by Intuition Robotics — a companion robot designed to reduce loneliness — was looking for a strategic partner to help us with paid media, search engine optimization, and social media to further two core goals: to increase adoption of ElliQ by older adults who were in a covered area and increase awareness of ElliQ to case workers who could recommend it to their members. 
 
Jenn came in and audited existing processes, copy, creative, and other parts of the marketing plan to increase brand awareness while conserving costs. She also created a content strategy and wrote blogs that helped us to gain market share and maintain rankings for valuable, high-intent search results. 
 
Assaf Gad
General Manager, US Market
Frame_4

 

Reaching busy home care owners who want to streamline their operations.

Rachel had just started working at CareTime (and AllyMS) and needed to get the ground running by creating and executing on a marketing plan. She needed a writer that understood her vision and the home care agency space and caregiver registry space to partner with.

Rachel engaged with NextJenn Copy to create and add to their growing content library, including assets like a monthly newsletter for both brands, social media content, blog posts, ebooks, case studies, paid media creative, content strategy/topic planning, and more.

NextJenn Copy increased organic deal attribution by more than 50% through consistent SEO and blog publishing, as well as supplying sales efforts with a consistent stream of content that addressed current pain points that home care owners experience.

images__2_-removebg-preview

Helping a MA plan improve engagement rates for hard-to-reach patients (along with their family members). 

I conducted in-depth Voice of Customer (VOC) research and analysis to identify the core pain points that members and family caregivers experience, and put together a multi-channel strategy designed to engage.

Prevent burnout (1)

Here is an example of one of the display banner ads that we used.